The inventory stock levels were often inaccurate resulting in frequent physical stock takes conducted by frustrated shipping team members. Omar initially used Excel to initially manage the inventory, but soon realized Excel was not a suitable solution for their growing company.
Finale inventory shipstation software#
“Having a software interface that allows me to process orders coming from multiple sources and ship through any number of shipping partners has been a godsend.” Finding the perfect marriage: ShipStation and Finale InventoryĪs orders continued to ramp, Omar moved his operations out of his house and to a new building. They were able to reduce the complexity of their homegrown shipping processes and simply leverage ShipStation for packing, printing, and shipping. ShipStation was able to consolidate their sales from the various channels into a single a location.
Omar and team could now easily get a snapshot of their orders on a single interface. In 2012, a friend referred Omar to ShipStation, and he saw immediate dividends with the shipping department. Even with additional staffing to assist with fulfillment, Omar realized the current fulfillment process was not scalable and needed a solution to assist with their order fulfillment. As orders continued ramping up, order fulfillment become a drain on his time. Initially, order volume was manageable, and Omar was able to keep up by manually copying and pasting addresses and shipping them through the post office. Omar set out to create a national brand by continuing to evangelize an active lifestyle, leveraging social media and selling his performance wear on his Magneto-powered storefront and subsequently, started selling on eBay and Amazon. Having created a local presence in southern Florida (where StrongerRx is headquartered), Omar took the plunge and quit his full-time financial position to exclusively focus on StrongerRx. From those humble beginnings, StrongerRX leveraged grassroots marketing and participated in fitness and wellness events across Florida to slowly promote the brand and mission. Omar set out to create superior performance wear, but also want to assist local communities to achieve a positive sports environment for all walks of life. Soon after receiving his first batch, Omar hit the streets and made his first sale out the trunk of his car, literally! Through this frustration, he realized that the fitness market was lacking products that athletes can trust for performance, comfort and reliability.Īlthough employed full-time in the financial sector, Omar worked nights and weekends to work with manufacturers who could create performance fitness equipment that meet his strict requirements. Omar was cycling through many pairs as he had challenges finding one that met his comfort and durability needs. Fitness apparel and equipment maker, StrongerRX, was launched in 2005 when Omar Cordero, a certified United States Weightlifting Sports Performance Coach, had difficulty finding the perfect workout glove.
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